The Goal

To build a brand identity inspired by my grandmother’s Goan cooking and develop a summer campaign to promote it as a warm, nostalgic and affordable small business.

The Strategy

I leaned into the personal story but used colors that one might not expect. The tone is cozy and cute. The campaign is centered around a summer tea party, connecting home-made food nostalgic experiences, like tea-time with grandma.

The Process

The logo uses my nana’s handwritten script and a granny mascot for a playful vibe. I built a pattern from the ‘N’ in the logo and created visuals for the summer campaign, "Nona’s Tea Party" that includes digital, print and experiential materials for community settings like pop-ups at farmers’ markets or displays at grocery stores.