The Challenge

To position it as a unique, seasonally relevant scent that not only stands out but also connects emotionally with consumers looking for a fragrance that feels personal, playful, and nostalgic.

The Goal

The campaign's mission was to position Imaginary Authors as the go-to brand for unique perfumes. Also to invite the audience to find a unique scent for the summer that will give them a confidence boost to feel like the ‘main character’ for any summer adventure.

The Tone

The visual direction for this campaign was to be Dreamy, Romanticising Life and Carefree. The idea was to tap into Imaginary Author's unique way of mixing the art of perfumery with story-telling. Associating Sundrunk's scent to create a summer experience to indulge in.