The Challenge

To create a logo and identity that felt professional, modern and global without common references. The identity needed to communicate transition and movement while remaining timeless and adaptable across digital and print applications.

Target Audience

Limenis Global serves corporations, supply chain organizations and international businesses seeking strategic advisory services. The target audience consists of business leaders, decision-makers and organizations navigating growth, transformation and complex global challenges.

The Process

The project began with research into the meaning and origins of the word "Limenis," which is associated with thresholds, transition points and harbors. These concepts informed the development of the logo.

Through hand sketching and exploration, I created a custom symbol that combines the initials "L" and "G" within a circular form. The mark represents global movement and the transition from one state to another.

The typography was refined to balance authority with approachability, while the color palette reinforces professionalism, stability and clarity. The final logo was developed to perform consistently across presentations, digital platforms and corporate materials.